What is media convergence?

Media convergence (see figure 1.0) is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. Convergence refers to a process, but not an endpoint (Jenkins, 2004). A video clip explains “what media convergence is” Figure 1.0 – Media Convergence Shift in media ownership patterns is driving media convergence. [...]