Web 2.0 and Enterprise 2.0

Google Trends

In May 2006, Google labs launched its state-of-the-art analysis tool called Google Trends. Since it launched, it has fast become a popular keyword search program for the interest of Internet users across the world. Google Trends is a free public web facility of Google Inc., about Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages (Wikipedia, 2010). It allows people to search, to track and to monitor keywords, brand names, products keyword phrases and services. It also provides a way to visualize the popularity of searches over a period of time (see Video 1.0). As well, it leverages the Google News service to highlight those trends over time, with news activities acting as punctuators on a graphical chart (Smallman, 2008).

A video explains “What Google Trends is”

Video 1.0 – Google Trends

The Google Trends home page has been enhanced to include these Hot Trends (Hot topics and  Hot Searches). It will show the top ten hot trends for the day, for the USA (United States of America).

Search the phrases “Web 2.0” and “Social Media”

It is interesting to see the graph which shows the popularity between those two key phrases “Web 2.0” and “Social Media”.

Google Trends for Web 2.0 and Social Media

Figure 1.0 – Google Trends for Web 2.0 and Social Media

The above graph which clearly shows that “in 2009, Social media (red) is starting to overtake Web 2.0 (blue) worldwide”. Social Media will become more popular. It will combine with the Semantic Web to form Web 3.0 which is enabling a new generation of richer interface with more shareable and  mashable content.


Google Trends. 2010. Wikipedia.

W. Smallman. 2008. Google Trends to monitor key topics in the news. Social Media Marketing.



Comments on: "Google Trends" (3)

  1. mattjohnstone said:

    Google Trends is an excellent tool, and an invaluable tool in marketing and business. It’s great for small businesses, as these types of metrics previously were once expensive and difficult to acquire. I think the emergence of these tools represent a leveling of the playing field across markets as the barriers to these types of information is consistently decreasing as social media becomes more and more prevalent.

    I also thought it was interesting that Google Trends represents a declining search for Web 2.0 and such a steep increase in Social Media. I wonder if this is just about the terms people use or if it’s a deeper reflection about the way people perceive these new tools. Perhaps the explosion of Twitter’s popularity has caused people to think of Web 2.0 as being only about social media. That said, perhaps it is not related at all. When these types of metrics are analysed it is important to think statistically if real decisions are going to be made, particularly regarding the importance of the difference between correlation and causation.

  2. good research you have there. These terms are used interchangebly. Social media, social network, web 2.0………are there any more terms? I would prefer the term social media over web 2.0 from my point of view. thinking about web 3.0, will there be web 3.0 in the future?

    • Hi Lien, the Web 3.0 will become another new generation of web – the semantic web (a term was coined by Tim Berners-Lee) with social media. Web 3.0 is the next step in the evolution of the Internet and Web applications. This video summaries “Evolution Web 1.0, Web 2.0 to Web 3.0” and explains “what web 3.0 is”.

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