In May 2006, Google labs launched its state-of-the-art analysis tool called Google Trends. Since it launched, it has fast become a popular keyword search program for the interest of Internet users across the world. Google Trends is a free public web facility of Google Inc., about Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages (Wikipedia, 2010). It allows people to search, to track and to monitor keywords, brand names, products keyword phrases and services. It also provides a way to visualize the popularity of searches over a period of time (see Video 1.0). As well, it leverages the Google News service to highlight those trends over time, with news activities acting as punctuators on a graphical chart (Smallman, 2008).
A video explains “What Google Trends is”
Video 1.0 – Google Trends
The Google Trends home page has been enhanced to include these Hot Trends (Hot topics and Hot Searches). It will show the top ten hot trends for the day, for the USA (United States of America).
Search the phrases “Web 2.0” and “Social Media”
It is interesting to see the graph which shows the popularity between those two key phrases “Web 2.0” and “Social Media”.
Figure 1.0 – Google Trends for Web 2.0 and Social Media
The above graph which clearly shows that “in 2009, Social media (red) is starting to overtake Web 2.0 (blue) worldwide”. Social Media will become more popular. It will combine with the Semantic Web to form Web 3.0 which is enabling a new generation of richer interface with more shareable and mashable content.
Google Trends. 2010. Wikipedia.
W. Smallman. 2008. Google Trends to monitor key topics in the news. Social Media Marketing.