Web 2.0 and Enterprise 2.0

Posts tagged ‘Enterprise 2.0 Technology’

Business and Corporate Wiki

There is rapid development of technology, use of social media tools and content-sharing sites. Today, more and more organizations are now starting to use wikis as a knowledge sharing tool or as a content management tool. In other words, Wikis are becoming one of the most  popular social media tools for organizational communication.

The term “Wiki” is a Hawaiian word for “quick” or “fast”. On the World Wide Web it is used both to mean a web site or collection of web pages that are communally written, and the underlying technology that facilitates the web site’s creation (Andersen, 2005). In other words, Wiki is an open and collaborative platform for information creation and knowledge sharing. The term was coined by Ward Cunningham in 1995, the Amercian computer programmer and software developer of the new website technology WikiWikiWeb. A wiki is the classic Enterprise 2.0 technology for a core of strongly tied knowledge workers who are collaborating on a deliverable (McAfee, 2007). Wikis have been used to create group spaces, to generate documents, to build user-generated content-based community, to share contents, to communicate to the public, to debate their contents and structure with simple user friendly interface.

A video clip explains “what wiki is”

Figure 1.0 – What wiki is

Types of Wikis

Below is a list of three major different types of Wikis which have been used in different context and purposes.

  • Personal Wikis/Desktop Wiki –  It is primarily for personal use. It allows people to store their information (eg. notes, to-do lists, projects, links) and to organize information on their desktops and mobile devices. TiddlyWiki is a powerful personal wiki platform which can be used as personal database for notes and other information.
  • Team Wiki/Multi-Users Wiki –  It is for a group of people users. It allows people in the same team or work group to store and archive structured information and share ideas, so everyone in the team can read and contribute. This type of wiki has been used for many varied purposes, including project management, knowledge management, technology support and communities of practice.
  • Corporate Wiki/Enterprise Wiki/Organizational Wiki – It is a wiki used in a corporate (or organisational) context, especially to enhance internal knowledge sharing (Wikipedia, 2010). It is an amazing place for the organization to store both internal and external information with easy access. It is also a collaboration place for employees to participate and to share ideas with others.

Features of Wikis

  • Collaboration – Everyone is requesting and receiving information. Everyone can be both a Content Producer(Creator) and a Content Consumer.
  • Communication – They are more oriented to many-to-many forms of communication about shared content (like resources and information) and have instant communication over the Internet.
  • Information – Keep people informed on lastest information.
  • Productivity and Efficiency – To increase employees’ productivity by providing right tools.
  • Low Cost – cost less to implement wiki than centralized Internat.

Wiki Services/Softwares

  • MediaWiki It is an Open Source (free) web-based software wiki package written in PHP, originally for use on Wikipedia, as well as other Wikis.
  • WikidPad It is a free personal (single-user) Python-based wiki-like note editor which can be installed on a portable (like USB) drive.
  • TWiki It is an Open Source Perl-based structured wiki application.

Case Study of Sony Ericsson

There are many technology organizations already using wikis as part of their developer networks, such as Intel, Motorola, IBM, Sun, Oracel and SAP. Other companies like Red Ant and Pixar use wikis as their collaboration tool for clients to communicate and manage project.

The Sony Ericsson Developer World

Figure 2.0 – Sony Ericsson’s wiki community

In 2006, Sony Ericsson decided to launch a new wiki community to support the Sony Ericsson mobile developers. In the Sony Ericsson developer world Wiki, people can easily get information on how the latest technologies (Jave ME, Symbian/UIQ3, Android) are used in any Sony Ericsson mobile phone and aslo they can share ideas and information with others. As well, they can find tools and support to develop great mobile applications and content.

Benefits of Using Wiki for Sony Ericsson

Sony Ericsson integrates the wiki as one of  the imporatant mobile application developement tools in its organization IT collaboration architecture to help and support its mobile communication users.

  • can access up-to-date content information.
  • can provide efficiency tools to its users to develop applications.
  • can provide collaborative knowledge across people and platforms.
  • can provide RSS Feeds to individual topic and pages.
  • can encourage people to leave comments and discuss article topics.
  • can save resources – view the newest phone user guide without  printing them.

References

E. Andersen. 2005. Using Wikis in a Corporate Context.

Enterprise Wiki. 2010. Wikipedia.

Enterprise 2.0 and Web 2.0 technologies

What is Enterprise 2.0? How are organizations using Enterprise 2.0 principles in a significant way? Why organizations are using Web 2.0 technologies to improve collaboration across the enterprise. 

Enterprise 2.0 Definition

The term “Enterprise 2.0” is the next generation of enterprise content management (ECM) to knowledge workers using network software within an organization or business. It was credited with was being coined by Harvard Business School Associate Professor Andrew McAfee in the spring 2006 issue of the Sloan Management Review (SMR) article – Enterprise 2.0: The Dawn of Emergent Collaboration. In his blog, “The Business Impact of IT” (2006), McAfee defines Enterprise 2.o as the use of emergent social software platforms within companies, or between companies and their partners or customers. In other words, Enterprise 2.0 uses Web 2.0 technologies in the organization to create a competitive business advantage. It builds the network to help to connect like-minded people together, including employees, business partners/suppliers and customers. As well, it helps to share the internal and external information easily.

This interview video clip shows how Andrew McAfee identifies “What is Web 2.0/Enterprise 2.0?” and explains the keys principles of Enterprise 2.0.

Enterprise 2.0 Characterics “SLATES”

In 2006, Andrew McAfee introduced his “SLATES” mnemonic to indicate the six key components of Enterprise 2.0 technologies. As well, this acronym “SLATES” forms the basic framework of Enterprise 2.0.

  • Search – search technologies
  • Links – to link information together for easy access such as hyper linking and Mashup technologies
  • Authorship – to able everyone to contribute such as Wiki and blogs
  • Tags – to categorize content such as social bookmaking
  • Extensions – to allow users to extend their applications and to make intelligent system recommendations.
  • Signals – to inform or alert users of the updates via feeds technologies or email alerts.

According to Dion Hinchcliffe’s article “Web 2.0 definition updated and Enterprise 2.0 emerges” (2006), SLATES describes the combined use of effective enterprise search and discovery, using links to connect information together into a meaningful information ecosystem using the model of the Web, providing low-barrier social tools for public authorship of enterprise content, tags to let users create emergent organizational structure, extensions to spontaneously provide intelligent content suggestions similar to Amazon’s recommendation system, and signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes (ZDNET, 2010).

Enterprise 2.0 Technologies

There are some common Web 2.0 tools and technologies that always relate to Enterprise 2.0 in business. On the Internet are wikis (examples QEDWiki or MediaWiki), blogs (examples, Blogger or WordPress), social networking (facebook or LinkedIn),  micro-blogging platforms (examples, Twitter or Yammer), social bookmarking sites (examples, Delicious or Scuttle), mash-ups and gadgets.

Enterprise 2.0 Study Case

This week i am going to look  into a company that has incorporated Enterprise 2.0 into its organization. One of the best examples for a company like this is Oracle Corporation (see Figure 1.0).

Figure 1.0 – Oracle Corporate

The Oracle Corporation is the world’s second largest independent software company that specializes in developing and marketing enterprise software products – particularly database management systems (DBMs). According to Thomas Kurian, Oracle’s senior vice president (VP) of server technologies development, “The company believes Enterprise 2.0 technologies can transform the way companies share information and work together. (InformationWeek, 2007)” In other words, Oracle uses Enterprise 2.0’s principles such as “SLATES” to help its organization to create an interactive and collaborative business environment, products and services. 

Oracle combines the use of tools for search information more efficiently (see Figure 2.0), uses links to connect all information together to create a useful information ecosystem of content (see Figure 2.0); allows for the content information authoring and content categorization by tagging (see Figure 2.0). As well, it allows users to know when the content is updated via Feeds like RSS and alerts (see Figure 3.0).

 Figure 2.0 – Oracle Blog Home using Enterprise 2.0 Characterics “SLATES”

 

Figure 3.0 – Oracle Blog Home using Enterprise 2.0 Characterics “SLATES”

Enterprise 2.0 Business Model

Today, Enterprise 2.0 technology is challenging traditional business designs and changing the existing old economic business models with new Web and the rise of mass collaboration. Wikinomics is one of new economic models of the twenty-first-century digital economy. It is a rephrasing of Coase’s Law which was attributed to Ronald Coase in 1937. The term “Wikinomics” is popularized by Don Tapscott and Anthony D. Williams‘s book, Wikinomics: How Mass Collaboration Changes Everything, published in December 2006. It describes the effects of extensive collaboration and user-participation in the marketplace and the corporate world (Whatis.com, 2008). In other words, it is a new way bring people together on the Internet and leverages the power of collaboration.

Authors Tapscott and Williams claim the following four key drivers are the central concepts of wikinomics in the enterprise.

  • Openness – to create a collaborative environment, to share information with others and to maximize the transfer of ideas.
  • Peering – to encourage everyone to be the co-producer to contribute.
  • Sharing – to share any innovation and improvement, as well as, the development of ideas, creations and strategies.
  • Acting Globally – to actively interact with community and attract people all over the world.

This interview video clip shows how Don Tapscott how Wikinomics impact on business and startup opportunities.

Enterprise 2.0 Business Model Case Study

This week i am going to look  into one of the best examples of Wikinomics in Motley Fool (see Figure 4.0).

Figure 4.0 – Motley Fool

Motley Fool is an American private popular financial portal company which is dedicated to building the world’s greatest investment community. The company was founded in September 1995 by David Gardner, Tom Gardner and Erik Rydholm. It provides multimedia financial services, including financial solutions for investors through various stock, investing and personal finance products (Wikipedia, 2010). Motley Fool launched its website to help people to make better investment and financial decisions and to offer articles on stocks and investing. It uses its website as a communication platform to form an interactive and collaborative environment with the Enterprise 2.0 business model and the principles of wikinomics. In the spring of 2006, the Motley Fool launched its online community called – CAPS. This community (see Figure 5.0) allows everyone to become the co-producers of the community and to share their free knowledge and information with others. Sharing is the key to the community and it also enhances their core value proposition.

 Figure 5.0 – Motley Fool CAPS Community

In conclusion, technology and the Internet are making the world a smaller and more connected place (Terry Semel, 2009). However, technology is also changing the way people interact with others by social media and how companies incorporate Enterprise 2.0 technology into organizational structure to help create a competitive advantage. People are content co-producers in the community and more proactively participants in community activities. Information can be shared with like-minded people.

References:

Wikinomics. 2010. Whatis.com.

Motley Fool. 2010. Wikipedia.

Enterprise Web 2.0. D. Hinchcliffe (2006) ZDNet.com.

A. McAfee (2006) The Business Impact of IT.

Orace Pushes Enterprise 2.0. J. Hoover. (2007) InformationWeek.

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