Web 2.0 and Enterprise 2.0

Posts tagged ‘Enterprise 2.0’

Enterprise Wiki Tools

The Internet is the most famous distribution system in the world. Wiki is becoming one of the most  popular social media tools for the organization of communication.

The following is a list of the popular open-source Wiki software for collaboration in the enterprise and community.

  • MediaWiki – is the world’s most popular web-based open-sourced software. Wiki platform, a software package is written in PHP programming language and requires either a PostgreSQL or MySQL database. It was developed in 2003 and used on all projects of the Wikimedia Foundation. It can be used both internally as intranet or externally as company public wiki on the Interent.
  • TWiki – is an open-source enterprise agility and Web 2.0 platform which is the most popular wiki used behind the corporate firewall. It is written in Perl programming language. It was founded by Peter Thoeny in 1998. It can be used for both internal and external networks of an organization.
  • xWiki – is a free open-source wiki and web application platform. It is an enterprise Wiki software package licensed under the GNU Lesser General Public License (LGPL). It was originally developed by Ludovic Dubost and was first released in January 2003. All XWiki software is developed in Java programming language and uses a relational database management system such as MySQL, PostgreSQL and HSQLDB..
  • MindTouch Core – is an enterprise-grade collaboration, wiki and mashup platform. It is built on C# using .NET/Mono/PHP.
  • PmWiki – is a web-base software wiki platform and distributed under a General Public License. It is written by university professor and Perl 6 developer Patrick R. Michaud in the PHP programming language and uses  a relational database management system like MySQL or SQLite databases for data storage.


MediaWiki. 2010. Wikipedia.

TWiki. 2010. Wikipedia.

PmWiki. 2010. Wikipedia.

MindTouch Core. 2010. Geeknet.


Business and Corporate Wiki

There is rapid development of technology, use of social media tools and content-sharing sites. Today, more and more organizations are now starting to use wikis as a knowledge sharing tool or as a content management tool. In other words, Wikis are becoming one of the most  popular social media tools for organizational communication.

The term “Wiki” is a Hawaiian word for “quick” or “fast”. On the World Wide Web it is used both to mean a web site or collection of web pages that are communally written, and the underlying technology that facilitates the web site’s creation (Andersen, 2005). In other words, Wiki is an open and collaborative platform for information creation and knowledge sharing. The term was coined by Ward Cunningham in 1995, the Amercian computer programmer and software developer of the new website technology WikiWikiWeb. A wiki is the classic Enterprise 2.0 technology for a core of strongly tied knowledge workers who are collaborating on a deliverable (McAfee, 2007). Wikis have been used to create group spaces, to generate documents, to build user-generated content-based community, to share contents, to communicate to the public, to debate their contents and structure with simple user friendly interface.

A video clip explains “what wiki is”

Figure 1.0 – What wiki is

Types of Wikis

Below is a list of three major different types of Wikis which have been used in different context and purposes.

  • Personal Wikis/Desktop Wiki –  It is primarily for personal use. It allows people to store their information (eg. notes, to-do lists, projects, links) and to organize information on their desktops and mobile devices. TiddlyWiki is a powerful personal wiki platform which can be used as personal database for notes and other information.
  • Team Wiki/Multi-Users Wiki –  It is for a group of people users. It allows people in the same team or work group to store and archive structured information and share ideas, so everyone in the team can read and contribute. This type of wiki has been used for many varied purposes, including project management, knowledge management, technology support and communities of practice.
  • Corporate Wiki/Enterprise Wiki/Organizational Wiki – It is a wiki used in a corporate (or organisational) context, especially to enhance internal knowledge sharing (Wikipedia, 2010). It is an amazing place for the organization to store both internal and external information with easy access. It is also a collaboration place for employees to participate and to share ideas with others.

Features of Wikis

  • Collaboration – Everyone is requesting and receiving information. Everyone can be both a Content Producer(Creator) and a Content Consumer.
  • Communication – They are more oriented to many-to-many forms of communication about shared content (like resources and information) and have instant communication over the Internet.
  • Information – Keep people informed on lastest information.
  • Productivity and Efficiency – To increase employees’ productivity by providing right tools.
  • Low Cost – cost less to implement wiki than centralized Internat.

Wiki Services/Softwares

  • MediaWiki It is an Open Source (free) web-based software wiki package written in PHP, originally for use on Wikipedia, as well as other Wikis.
  • WikidPad It is a free personal (single-user) Python-based wiki-like note editor which can be installed on a portable (like USB) drive.
  • TWiki It is an Open Source Perl-based structured wiki application.

Case Study of Sony Ericsson

There are many technology organizations already using wikis as part of their developer networks, such as Intel, Motorola, IBM, Sun, Oracel and SAP. Other companies like Red Ant and Pixar use wikis as their collaboration tool for clients to communicate and manage project.

The Sony Ericsson Developer World

Figure 2.0 – Sony Ericsson’s wiki community

In 2006, Sony Ericsson decided to launch a new wiki community to support the Sony Ericsson mobile developers. In the Sony Ericsson developer world Wiki, people can easily get information on how the latest technologies (Jave ME, Symbian/UIQ3, Android) are used in any Sony Ericsson mobile phone and aslo they can share ideas and information with others. As well, they can find tools and support to develop great mobile applications and content.

Benefits of Using Wiki for Sony Ericsson

Sony Ericsson integrates the wiki as one of  the imporatant mobile application developement tools in its organization IT collaboration architecture to help and support its mobile communication users.

  • can access up-to-date content information.
  • can provide efficiency tools to its users to develop applications.
  • can provide collaborative knowledge across people and platforms.
  • can provide RSS Feeds to individual topic and pages.
  • can encourage people to leave comments and discuss article topics.
  • can save resources – view the newest phone user guide without  printing them.


E. Andersen. 2005. Using Wikis in a Corporate Context.

Enterprise Wiki. 2010. Wikipedia.

Social Media Examples

There is a list of examples of ogranizational uses of social media to interact and to communicate with consumers, employees and business partners. Those organizations are adopting Social Media and implementing Enterprise 2.0 to build an interactive collaboration environment which allows people to collaborate with others and get valuable information.

Examples – Company adopting Social Media

Examples – Company creates customer product brand

Examples – Companies have a Social Media Policy

Resources – Social Media Case Study Examples

Legal Risks of Social Media in Organization

Technology is in a state of constant change. The world of communication has changed, with the rise of social media which changed the way individuals and companies communicate. In 2010, social media has spread further in the workplace, taking collaboration to a new level. The term “Social Media” was first coined in 2007 by Danah M. Boyd and Nicole B. Ellison‘s paper, Social Network Sites: Definition, History, and Scholarship, published in December 2006. Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (UGC) (Kaplan and Haenlein, 2010, p.61). In other words, social media is the media of online communication and interaction and content is generated and exchanged by online users.

A video clip explains “what social media is”

Characteristics of Social Media

Social media is a new way of connecting and interacting with people in various media forms, including videos, images and texts. It allows everyone to be a content co-producer and to publish or access information anywhere around the world. There are five main characteristics of Social Media.

Characteristics of Social Media

  1. Participation – to encourage contributions and feedback on the online platforms such as social networks, wikis and blogs.
  2. Openness – to provide free services and encourage people to provide comments and share information.
  3. Conversation – an interactive communication or a two-way conversation.
  4. Community – to allow people to form communities to share their common interests.
  5. Connectedness –  to use hypertext links to connect resources and people together.

Types of Social Media

In 2010, Kaplan and Haenlein defined six different social media types in their Business Horizons article called Users of the world, unite! The challenges and opportunities of Social Media.

Social Media

  1. Collaborative Projects – to allow people to be the content co-producer, to add content or edit the information. The best collaborative project is Wikipedia
  2. Blogs – to able people to leave comments and share information through blogging services like WordPress, Blogger and TypePad.
  3. Microblogs – to allow people to send and receive short instant messages (less than 140 characters) via mobile phones. Twitter is one of examples that is using micro-blogging as a service platform. 
  4. Content Communities – to share particular kinds of content. The most popular content communities are Flickr (images/photos), del.icio.us (bookmarked links) and YouTube (videos).
  5. Social Networks – to allow people to build their online personal profile and connect with their friends to form their own social network. As well, to share content with others and to allow them to communicate more interactively. The typical examples of social networks are Facebook and MySpace.
  6. Virtual Game Worlds – are virtual game communities and accessible on the Internet. They are enable their users to interact with one another through avatars. The best-known Virtual Game Worlds is Second Life (SL).

Internet Usage Statistics

The Internet has become the fastest growing medium in the world. According to website, Internet World Stats, there is an increase of 444.8% of Internet users worldwide over the last ten years. In 2000, there were only 361 Million (360,985,492 to be exact) Internet users worldwide, but the latest figure shows that the Internet users are just reaching under 2 Billion (1,966,514,816 to be exact on June 31, 2010).

Social Media Statistics

In 2010, social media is the number one activity on the Web and also is becoming a major platform for online interactive communication. There are some facts and figures on the most popular social media websites.

  • Wikipedia – over 16 million articles and over 3.3 million in English (Wikipedia, 2010).
  • Blogs – more than 110 million blogs being tracked by Technorati, a specialist blog search engine, up from 63 million at the beginning of the year (Mayfield, 2008).
  • Twitter – 75 million Twitters users (Mark Evans, 2010).
  • YouTube – 100 Million visitors per month and 5 Billion video streams every month (Clean Cut Media, 2009).
  • Facebook – over 500 million active users and 50% of its active users log on to Facebook in any given day. As well, each user spends over 700 billion minutes per month on Facebook (Facebook, 2010).

Social Media Risks in Organization

According to the research, nearly 50% of end-users ignore company policy on social media access and 27 % said they knowingly alter settings on their corporate devices to access restricted applications (Visage Mobile, 2010). That means, a company internal system is not secure and any private company information can be easily published by workers (staff) through many third-party applications (such as Facebook and Twitter) by a wall post or a status update.

There is a list of various legal risks of social media for companies.

  • Loss of confidential information
  • Trademark infringement and loss of brand reputation (reputation risk)
  • Copyright infringement
  • Discrimination
  • Misleading and deceptive conduct
  • Passing off
  • Organisational reputation risk
  • Breach of continuous disclosure obligations for public companies
  • Defamation
  • Privacy
  • Vicarious liability
  • Negligent misstatement
  • Occupation and industry specific risks as they are embodied in organisational specific legislation and practice.

For more information on Social Media Law go to the Rostron Carlyle’s website.

How to avoid Social Legal Risks in Organization

Today, there are a lot of companies which have decided to adopte the concept of Enterprise 2.0 and incorporate social media technologies and techniques in their business. However, there are some social legal concerns that should be considered more carefully. A Social Media Policy (SMP) should also be considered. Each company should develop its own SMP. Currently, more than 80% of companies have implemented social media to provide better interactive, collaborative communication for their customers, employees and business partners in America. But only 33% of large companies (like IBM and Intel) have a SMP.

In conclusion, individuals and companies all need to understand any social legal risks within the social media, especially in relation to personal information.


Kaplan, Andreas M. and Haenlein Michael. 2010. Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, Vol. 53, Issue 1, p. 59-68.

Visage Mobile. 2010. Mobility Management News and Blogs. Learn what we’re thinking about mobility management and where we think it’s going.

Wikipedia. 2010. Wikipedia.

J. Moriber. 2010. Social Media: Risk or Reward?.

Statistics Facebook. 2010. Facebook.

A. Mayfield. 2010. 75M Twitter Users But Growth Slowing.

Clean Cut Media. 2009. Youtube Statistics – The Ultimate Time Suck.

Case Study on Enterprise 2.0

Today, with the technology development, the Web has changed the economics of software development and the Internet has also changed the way of the software developers with regard to how they look at the traditional software development and delivery process. With the evolution of the Web, Enterprise social software and Web technology have evolved into the next new Internet era, coined as Enterprise 2.0. The phrase “Enterprise  2.0″ was first coined by Harvard Business School Associate Professor Andrew McAfee in the spring 2006. Enterprise 2.0 is about a technical and cultural shift within the organization towards far greater degrees of user-driven content and content sharing (MIKE 2.0, 2010). In other words, Enterprise 2.0 is about collaboration and connectivity.

Key Benefits of Implementing Enterprise 2.0

Ross Dawson has defined four key benefits of implementing Enterprise 2.0 to organizations in his latest book called ” Implementing Enterprise 2.0″.

  • Productivity and Efficiency
  • Staff Engagement
  • Knowledge
  • Reputation

For full details on the report and all the sample chapters go to the Implementing Enterprise 2.0 website.

Why does an organization need to implement Enterprise 2.0?

Over the past decade, most organizations are used some common communication tools such as emails, websites and documents (printed static contents) to communicate and collaborate with their customers and employees. Today, they are also using Web 2.0 applications (examples wikis and blogs) and widgets (examples mashups) to help them to build an interactive collaborative environment, to increase productivity, to share knowledge and to enhance customer experience. 

This week, i am going to look  into an organization that has incorporated Enterprise 2.0 principles and social computing concepts associated with an innovative use of technology in its organization. One of the best examples for an organization is Vistaprint (see Figure 1.0).

Vistaprint Logo Figure 1.0 – Vistaprint

Who is Vistaprint?

Vistaprint is a large online supplier of printed and promotional materials. In North America, it is one of the fastest growing printing companies. It has served annually more than 9 million customers worldwide. It currently employs approximately 2,200 people, operates 22 localized websites globally and ships to more than 120 countries around the world  (Vistaprint 2010). It offers a broad range of services to small businesses and consumers from high-quality printed marketing materials to marketing services. It also provides online services and solutions such as email marketing, websites and postcard marketing.

How does Vistaprint implement Enterprise 2.0?

Idea sharing has always been very important at Vistaprint (Morgan, 2010). Therefore, Vistaprint adopted the concept of the Enterprise 2.0 and launched an internal enterprise wiki (powered by MediaWiki – see figure 2.0) and an ideation platform (powered by Intuit).

This video clip shows what MediaWiki is, what it does and what it can do for you.

Figure 2.0 – MediaWiki

  • Internal Enterprise Wiki – In mid 2006, Vistaprint decided to implement an internal enterprise wiki called “VistaWiki” for knowledge sharing (see Figure 3.0). Daniel Barrett has implemented this KM system (knowledge management system) into the social computing world for Vistaprint. The benefits of using VistaWiki within the organization are to increase efficiency and productivity and to give  knowledge to workers who can use collaborative software to share information.


Figure 3.0 – VistaWiki

  • Ideation Platform – In March 2009, Vistaprint used the Intuit Brainstorm platform which was to speed up the product development process by unleashing creativity and empower employees with useful tools to move their ideas forward. (Zenkin, 2010) The platform was called “The Funnel” and is used to share ideas with staff across the organization, including CEO (Chief Executive Officer). Therefore, the funnel is a collaborative medium which is used to generate new ideas to deploy for customers (Morgan, 2010).

The benefits of implementing Enterprise 2.0 in Vistaprint

There are some key benefits that Vistaprint decided to implement an Enterprise 2.0 strategy into its organization.

  • Content Information Access – Ideation Platform helps to create better internal communication with easier access to content. The system users can also access from anywhere in the world.
  • Knowledge Sharing – VistaWiki users have created over 20,000 articles altogether. 
  • Instant Message Notification – VistaWiki users can see live data, such as sales figures, RSS 2.0 feeds directly from other enterprise systems (Portals and KM, 2009).
  • Simplicity and Cost Effective – VistaPrint employees found using the wiki format valuable for many reasons including: ease of use (based on open-source code), ability to track “live” documents and the simplicity of the design layout (Portals and KM, 2009).


Enterprise 2.0 Solution Offering. MIKE 2.0. 2010.

Another Enterprise 2.0 Knowledge Sharing Success Story – VistaWiki. Portals and KM. 2009.

About Vistaprint. Vistaprint. 2010.

D. Zenkin. 2010. Intranet vs Enterprise 2.0 vs Social Software: an obvious case of terminological controversy.

J. Lennon. 2009. Implementing Enterprise 2.0.

J. Morgan. 2010. Implementing Enterprise 2.0 at Vistaprint Part One : Business Drivers.

Enterprise 2.0 and Web 2.0 technologies

What is Enterprise 2.0? How are organizations using Enterprise 2.0 principles in a significant way? Why organizations are using Web 2.0 technologies to improve collaboration across the enterprise. 

Enterprise 2.0 Definition

The term “Enterprise 2.0” is the next generation of enterprise content management (ECM) to knowledge workers using network software within an organization or business. It was credited with was being coined by Harvard Business School Associate Professor Andrew McAfee in the spring 2006 issue of the Sloan Management Review (SMR) article – Enterprise 2.0: The Dawn of Emergent Collaboration. In his blog, “The Business Impact of IT” (2006), McAfee defines Enterprise 2.o as the use of emergent social software platforms within companies, or between companies and their partners or customers. In other words, Enterprise 2.0 uses Web 2.0 technologies in the organization to create a competitive business advantage. It builds the network to help to connect like-minded people together, including employees, business partners/suppliers and customers. As well, it helps to share the internal and external information easily.

This interview video clip shows how Andrew McAfee identifies “What is Web 2.0/Enterprise 2.0?” and explains the keys principles of Enterprise 2.0.

Enterprise 2.0 Characterics “SLATES”

In 2006, Andrew McAfee introduced his “SLATES” mnemonic to indicate the six key components of Enterprise 2.0 technologies. As well, this acronym “SLATES” forms the basic framework of Enterprise 2.0.

  • Search – search technologies
  • Links – to link information together for easy access such as hyper linking and Mashup technologies
  • Authorship – to able everyone to contribute such as Wiki and blogs
  • Tags – to categorize content such as social bookmaking
  • Extensions – to allow users to extend their applications and to make intelligent system recommendations.
  • Signals – to inform or alert users of the updates via feeds technologies or email alerts.

According to Dion Hinchcliffe’s article “Web 2.0 definition updated and Enterprise 2.0 emerges” (2006), SLATES describes the combined use of effective enterprise search and discovery, using links to connect information together into a meaningful information ecosystem using the model of the Web, providing low-barrier social tools for public authorship of enterprise content, tags to let users create emergent organizational structure, extensions to spontaneously provide intelligent content suggestions similar to Amazon’s recommendation system, and signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes (ZDNET, 2010).

Enterprise 2.0 Technologies

There are some common Web 2.0 tools and technologies that always relate to Enterprise 2.0 in business. On the Internet are wikis (examples QEDWiki or MediaWiki), blogs (examples, Blogger or WordPress), social networking (facebook or LinkedIn),  micro-blogging platforms (examples, Twitter or Yammer), social bookmarking sites (examples, Delicious or Scuttle), mash-ups and gadgets.

Enterprise 2.0 Study Case

This week i am going to look  into a company that has incorporated Enterprise 2.0 into its organization. One of the best examples for a company like this is Oracle Corporation (see Figure 1.0).

Figure 1.0 – Oracle Corporate

The Oracle Corporation is the world’s second largest independent software company that specializes in developing and marketing enterprise software products – particularly database management systems (DBMs). According to Thomas Kurian, Oracle’s senior vice president (VP) of server technologies development, “The company believes Enterprise 2.0 technologies can transform the way companies share information and work together. (InformationWeek, 2007)” In other words, Oracle uses Enterprise 2.0’s principles such as “SLATES” to help its organization to create an interactive and collaborative business environment, products and services. 

Oracle combines the use of tools for search information more efficiently (see Figure 2.0), uses links to connect all information together to create a useful information ecosystem of content (see Figure 2.0); allows for the content information authoring and content categorization by tagging (see Figure 2.0). As well, it allows users to know when the content is updated via Feeds like RSS and alerts (see Figure 3.0).

 Figure 2.0 – Oracle Blog Home using Enterprise 2.0 Characterics “SLATES”


Figure 3.0 – Oracle Blog Home using Enterprise 2.0 Characterics “SLATES”

Enterprise 2.0 Business Model

Today, Enterprise 2.0 technology is challenging traditional business designs and changing the existing old economic business models with new Web and the rise of mass collaboration. Wikinomics is one of new economic models of the twenty-first-century digital economy. It is a rephrasing of Coase’s Law which was attributed to Ronald Coase in 1937. The term “Wikinomics” is popularized by Don Tapscott and Anthony D. Williams‘s book, Wikinomics: How Mass Collaboration Changes Everything, published in December 2006. It describes the effects of extensive collaboration and user-participation in the marketplace and the corporate world (Whatis.com, 2008). In other words, it is a new way bring people together on the Internet and leverages the power of collaboration.

Authors Tapscott and Williams claim the following four key drivers are the central concepts of wikinomics in the enterprise.

  • Openness – to create a collaborative environment, to share information with others and to maximize the transfer of ideas.
  • Peering – to encourage everyone to be the co-producer to contribute.
  • Sharing – to share any innovation and improvement, as well as, the development of ideas, creations and strategies.
  • Acting Globally – to actively interact with community and attract people all over the world.

This interview video clip shows how Don Tapscott how Wikinomics impact on business and startup opportunities.

Enterprise 2.0 Business Model Case Study

This week i am going to look  into one of the best examples of Wikinomics in Motley Fool (see Figure 4.0).

Figure 4.0 – Motley Fool

Motley Fool is an American private popular financial portal company which is dedicated to building the world’s greatest investment community. The company was founded in September 1995 by David Gardner, Tom Gardner and Erik Rydholm. It provides multimedia financial services, including financial solutions for investors through various stock, investing and personal finance products (Wikipedia, 2010). Motley Fool launched its website to help people to make better investment and financial decisions and to offer articles on stocks and investing. It uses its website as a communication platform to form an interactive and collaborative environment with the Enterprise 2.0 business model and the principles of wikinomics. In the spring of 2006, the Motley Fool launched its online community called – CAPS. This community (see Figure 5.0) allows everyone to become the co-producers of the community and to share their free knowledge and information with others. Sharing is the key to the community and it also enhances their core value proposition.

 Figure 5.0 – Motley Fool CAPS Community

In conclusion, technology and the Internet are making the world a smaller and more connected place (Terry Semel, 2009). However, technology is also changing the way people interact with others by social media and how companies incorporate Enterprise 2.0 technology into organizational structure to help create a competitive advantage. People are content co-producers in the community and more proactively participants in community activities. Information can be shared with like-minded people.


Wikinomics. 2010. Whatis.com.

Motley Fool. 2010. Wikipedia.

Enterprise Web 2.0. D. Hinchcliffe (2006) ZDNet.com.

A. McAfee (2006) The Business Impact of IT.

Orace Pushes Enterprise 2.0. J. Hoover. (2007) InformationWeek.

Blog and Weblog

Blog? What is it? Does everyone really know what it is? Is there a difference between the terms “blog” and “weblog”?

Blogging Insights

The term “blogs” is an abbreviation of “weblogs”. Edelman and Intellissek published their article called “Talking from The Inside Out: The Rise of Employee Bloggers, Edelman Public Relations” (2005, p4) which stated the term “blogs”/”weblogs” is “easily published, personal web sites that serve as sources of commentary, opinion and uncensored, unfiltered sources of information on a variety of topics.” In other words, there is no difference between blog and weblog. These two terms are interchangeable. They collectively constitute the Blogosphere. They are also forming an interesting and dynamic subset on the Web.

Blogger.com says, “A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.”

A simpler definition is that “A weblog is a coffeehouse conversation in text, with references as required.” (Blood, 2002). So, blogs are social networked media and the content of blog is the conversation. They are considered to be one of personal journals, market or product commentaries, or just filters that discuss current affairs reported elsewhere, participating in an online dialogue (Kolari, Java and Finin, 2006).

Everyone is so excited about blog and the cultural media convergence of it. Technorati releases its latest figures on the State of the Blogosphere 2009; tracking over 133  million blogs, every day 120,000 new blogs are created and 1.3 million posts are made (see Figure 1.0). However, according to Pew Internet and American Life Project (2005), 62% of all Internet users do not know what a blog is.

Image for Blog Usage Statistics

Figure 1.0 – Blog Usage Statistics

Blogs can have a wide range of content types (genres) such as travel, photography, business, historical stories, humor and social occasions such as weddings. They have representation in top-10 website lists across all key categories and have become integral to the media ecosystem (Technorati, 2008). They are easy to make and simple to maintain, so everyone can have one or even more. They do not have to be very technical. Their contexts can be text, music, audio, photos (images) and video.

People can instantly post anything to blogs. They can use blogs for anything such as relating their experiences in any kind of topic, sharing a point of view, updating their information or sharing life stories with to their friends and family. They can even discuss their political views. Blogs can be hosted with multiple contributors.

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written (Wikipedia, 2010). Those blogs can be classified into four main types.

  • Personal blogs – Personal blogs of individuals as they blog about their lives, emotions, experiences, reviews irrespective of topics and other random musings. A personal blog is blogger centric.
  • Corporate blogs – Corporate blogs published by a company. They can be used enternally to enhance the communication with public for marketing and branding their products or services. They can be also used internally to share information within the company network.
  • Professional blogs – Professional blogs are created to share their expertise on industry, profession or a subject.
  • Micro blogs – Micro blogs have text or multimedia (video and images)  posts (usually less than 140 characters) and share with other people. Twitter is one of examples that is using micro-blogging as service platform.

A blogosphere is a common term to describe the overall community of blogs and bloggers, which is interlinked through a large number of cross references between individual blog entries. (Bruns and Jacobs, 2006) Twingly screensaver says that people can experience the true blogosphere and visual the global blog activity on their screen in real time (see Figure 2.0).

Figure 2.0 – Twingly Screensaver

People available download Twingly screensaver from internet.

Obviously, blogging will have a deep effect on the future as people with similar ideas come together through technology and probably form pressure groups in society. Bloggers will invest a significant amount of time in creating and updating their blogs, as well as driving traffic, retaining their audiences/readers and other blog-related activities. They are also creating their own brands in the blogosphere.

Blogging can be an alternative media source. If politics are deferring what comes over the normal media, then blogging is an alternative way to know what people are thinking. For example, during the Gulf War, blogging provided important communication channel for the antiwar movement. (Jenkins, 2004)

In 2010, there are more blogs and bloggers than ever. There are number of different types of bloggers. They have been classified into the following types.

  • Authority Blogger – They use blog to build an industry profile and share expertise with their readers.
  • Relationship Blogger – They use blog as a social networking tool to make contacts and to form community group.
  • The Make Money Online Blogger (Pro Blogger) – They use blog to make money for direct income such as Adsense.
  • Journal Blogger – They use blog as an online personal diary to share their thoughts and experiences with other people.
  • Hobby Blogger – They use blog to write about interesting things activities.
  • Business/Corporate Blogger (Value Blogger) – They use blogs for their company where the purposes of blog is more towards share expertise and attact new clients. The content of blog is more about personal branding and service.

How can blogging be useful to you?

Blogging is an interactive way to promote a personal brand and business. It is also a great way to express ideas and enhance knowledge on things. A blog provides the opportunity and real-time interaction with the community on the Web. It also creates some interesting topics and excitment for current readers and can attract a new audience.

I think blogging gives me the real opportunity of self-discovery through writing. It is also helps me to grow and nuture  my network  both personally and professionally and to offer  my professional expertise in an online marketplace – Elance. As well, it provides me the real way to build my personal brand on the Web.

What approach is Sacha Chua using to build a community and increase awareness of her activities?

Sacha Chua is a Web 2.0 evangelist, storyteller, and geek with IBM Canada  (Chua, 2010). Her online personal journal – http://sachachua.com – is an great example of using blog as a platform to share her professional exterpises and researches with readers/people who are interested in. She is using her blog helping people connect, sharing knowledge on how to increase the individual and group productivity  in an organization with Enterprise 2.0 and collaborate more effectively by using social technologies – Web 2.0 tools – wikis, blogs and social bookmarking.

Blogging examples for creative ideas and design knowledge

There are some good examples of inspirational blogs that i would like to share with others.

  • Smashing Magazine – It focuses on design and web-development. It provides many useful information, latest trends and techniques, useful ideas, innovative approaches and tools. For examples, CSS techniques – CSS 3 Media Queries and inspirational designs.
  • A List Apart – It explores the design, concept, development process, and meaning of web content, with a special focus on web standards and best practices.
  • Blog design Blog – It is a blog for Blog Designers. It contains a lot of up-to-date infroamtion on how create a good blog design and also tips and tools to help to design a blog.
  • I love Typography – It is a blog that specializing fonts, typofaces and all things typographical. It contains typographic inspiration, typeface reviews, interviews, free fonts, and graphic design.

What is blogging in an Enterprise Context?

An enterprise blogging can be used to help to build the social structured platform to improve internal and external communication. According to Guidewire Group’s A Guidewire Group Market Cycle Survey, “The vast majority of companies (89%) are either blogging now or planning to blog soon.” (2005, p2) In other words, blogging has becomes as a part of organization’s communications strategies(Oracle, 2008). It helps the organizations to connect with their networked people (customers, business partners and employees) fast and easy.

A. Bruns and J. Jacobs (Eds) (2006) Uses of Blogs, New York: Peter Lang Publishing (forthcoming).
BBC News (2006) ‘Blogosphere sees healthy growth’.

P. Kolari and A. Java and T. Finin (2006) Characterizing the Splogosphere.

H. Jenkins (2004) ‘The Cultural Logic of Media Convergence’ International Journal of Cultural Studies, Vol. 7 (1), 33-43.
PIP Director Lee Rainie (2005) ‘The state of blogging’.
R. Blood (2002) “What is a weblog?” and “Creating a practice weblog?” in The weblog handbook: practical advice on creating and maintaining your blogCambridge, MA: Perseus.

New Media Philippines (2010) 4 Types of Bloggers: Value, Hobby, Journal, and Google.

Chris Garrett on New Media (2010) What Type of Blogger Are You?

Oracle (2008) Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You.

Article Monkeys (2009) Different Types Of Blogs.

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