Web 2.0 and Enterprise 2.0

Posts tagged ‘Media Convergence’

What is media convergence?

Media convergence (see figure 1.0) is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. Convergence refers to a process, but not an endpoint (Jenkins, 2004).

A video clip explains “what media convergence is”

Figure 1.0 – Media Convergence

Shift in media ownership patterns is driving media convergence. New media conglomerates (e.g. Viacom) have interests in films, television, popular music, computer games, websites, toys, amusement park rides, books, newspapers, magazines and comics.

With this media convergence will come a new trend in consumption. The people will react. For example, a teenager may scan the web, listen to MP3 files, chat with friends, wordprocess a paper and respond with an email all at once. He will want this kind of service to continue.

Media convergence creates people’s needs which are different to previously. It pushes people to another era. New needs and wants. The development will be uneven as it is still developing now. It will vary from country to country. Rich countries will be ahead.

Business wants media convergence, because it should mean profit to the company. However, the C.E.O.s need to think how far he or she wants to go in taking a risk. He or she also needs to get other company members to believe in his idea and co-operate.

A video shows “how the media convergence work with business”

Figure 2.0 – Convergence Media Madness

References
 
Hiredgoon. 2006. Convergence Media Madness.

H. Jenkins. 2004.  ‘The Cultural Logic of Media Convergence’ International Journal of Cultural Studies, Vol. 7 (1), 33-43.

Innovation In Assembly

National Public Radio (NPR) is a media organization, an online radio application that produces, distributes and delivers breaking national and world news. It is also a privately supported, not-for-profit membership organization, NPR produces and distributes programming that reaches a combined audience of 26.4 million listeners weekly. With original online content and audio streaming, NPR.org offers hourly newscasts, special features and ten years of archived audio and information (NPR, 2010).

NPR is one of Media Convergence – an example that offers a new digital distribution communication platform to deliver broader public service to their world-wide listeners (international, national and community) and also engages and interacts with their audiences. According to Jenkins, media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. Convergence refers to a process, but not an endpoint. With this, media convergence will come a new trend in consumption.

NPR stated that “Open, distributed access to public radio content will result in much greater usage than if we require everyone to come to our portals” (Dennis Haarsager, 2008).  Therefore, to increase distribution opportunities, NPR has announced the release of their APIs at O’Reilly’s Open Source Convention (OSCON) 2008.

The NPR Application Programming Interface (API) has enabled developers and more tech-savvy users to build complex applications (See picture below).

NPR API

NPR’s API is a content API, which essentially provides a structured way for other computer applications to get NPR stories in a predictable, flexible and powerful way (NPR, 2010). For example,  podcast directory – mix your own podcast – is one of NPR’s content APIs created by NPR to allow developers to remix and reuse any podcast content created by the network. NPR Addict and NPR Backstory are mashups that are created by third party developers (tech-savvy users) Therefore, NPR opens APIs which make APIs more transparent and opens them to its users. As well as, it provides an interaction platform to allow users to innovate and be creative with its podcast content.

The following video clip shows how people use NPR Addict on their iphone:

In conclusion, NPR provides a secure platform for application developers and tech-savvy users through assembly and innovation. NPR is also open its APIs to increase the spread of its digital material. In the future, the Web probably will offer more and more open web services. As well, more and more companies will allow their APIs to be open to attract more drive traffics. In other words, allowing more people to visit NPR website.

References:

Haarsager, D. 2008. NPR’s digital distribution strategy.
Retrieved March 19, 2010 from : http://technology360.typepad.com/technology360/2008/09/nprs-digital-di.html

Jacobson, D and Neal, H. 2008. Open Content – National Public Radio.
Retrieved March 19, 2010 from : http://www.npr.org/images/api/NPR_OSCON_open_content_for_insidenprorg.pd f

NPR. 2010. API Documentation – API Overview.
Retrieved March 19, 2010 from : http://www.npr.org/api/index.php

Jenkins, H. 2004. The Cultural Logic of Media Convergence’ International Journal of Cultural Studies, Vol. 7 (1), 33-43.

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