Web 2.0 and Enterprise 2.0

Posts tagged ‘Social Media’

What is Government 2.0?

What does the term Government 2.0 mean? Do the public really know to it and need to understand it? How can Web 2.0 technology and social media help to improve efficiencies within government and citizen participation? In the 21Web 2.0 initiatives are being used within the public sector, giving more currency to the term Government 2.0 (New World Encyclopedia, 2009).

Government 2.0 with the use of technology, both inside and outside government. The term “Government 2.0” leverages Web 2.0 and social networking technology. It is always associated with Web 2.0 and Social Media. In 2005, The term was first coined by is one of America’s best known authorities on government reform William D. Eggers and with co-author Stephen Goldsmith in Government 2.0: Using Technology to Improve Education, Cut Red Tape, Reduce Gridlock, and Enhance Democracy. According to New World Encyclopedia (2009), it is an attempt to integrate the social networking and interactive advantages of Web 2.0 approaches into the practice of government. It can provide more effective processes for service delivery for individuals and businesses. Integration of tools like wikis, development of government specific social networking sites, use of blogs, multimedia sharing, podcasts, RSS feeds and data mashups are all helping governments provide information to citizens in a manner that is most useful to them.

A simpler definition is that “Government 2.0 either describes a vision of a new form of governance , engaging with constituents is understood as a critical element of political legitimacy”. (A. Schellong and P. Girrger, 2010) In other words, Government 2.0 can have two meanings. It is the use of Information Technology (IT) to socialize and commoditize government services, processes and data (A. Maio, 2009). It is also the use of social media and Web 2.0 technologies (especially the collaborative technologies) to interact with citizens more directly and provide better government services at a city, state, national and international level.

A more intriguing definition, the term “Government 2.0″ was introduced by respected developers’ handbook publisher Tim O’Reilly, is “Government As a Platform” at both Gov 2.0 Expo and Gov 2.0 Summit Conferences in 2009 and Washington DC.

A video explains “What Government 2.0 is” by Tim O’Reilly

Video 1.0 – What Government 2.0 is

Characteristics of Government 2.0

  • It is citizen-driven.
  • It is employee-centric.
  • It keeps evolving.
  • It is transformational.
  • It requires a blend of planning and nurturing.
  • It needs Pattern-Based Strategy capabilities.
  • It calls for a new management style.

From Gartner – Government 2.0: A Gartner Definition by Andrea Di Maio.

Four Types of Interaction of Government 2.0

  • Government to citizen – providing services and information to citizens.
  • Citizen to government – citizens report on probelms that need government assistance.
  • Citizen to citizen – not every problem needs to be solved by government.
  • Government to government – we need better cooperation within government agencies.

From My Heart’s In Accra – Tim O’Reilly on Government 2.0 by Ethan Zuckerman.

Benefits of Government 2.0

  • To reduce cost of engagement through more productive tools
  • To provide a more efficient and effective communication way with cizitens
  • To help government better take advantage of social networking technologies
  • To use collaborative tool for easier knowledge sharing
  • To enhance information discovery through transparency and data mashups
  • To improve satisfaction between citizen and employee
  • To simplify knowledge creation and retention though usable Web 2.0/Enterprise 2.0 applications

Risks of Government 2.0

  • Privacy
  • Security
  • Bureaucracy
  • Regulation
  • Data Silos

From Government Blogs – Building On The Government 2.0 Platform by John Foley.

In conclusion, Government 2.0 with technology is enabled government to provide better government services and processes through social networking tools like Facebook and Twitter. The Government 2.0 platform is serving as an online communication platform for government to communicate and engage more efficient and effectively with citizens.


Web 2.0. 2009. New World Encyclopedia.

A. Schellong and P. Girrger. 2010. GOVERNMENT 2.0 IN BETA PHASE : An Analysis of eParticipation and Web 2.0 Applications of Germany’s 50 largest Cities and 16 Federal States.

A. Maio. 2009. Government 2.0: A Gartner Definition.


Business and Corporate Social Networks

As technology has developed, so too has the web and it is expanding constantly. Currently, we are in the era of Web 2.0 and Social Media is harnessing collaboration. Social Media is the revolutionary transformation of media, going from a top-down broadcast model to one that allows the former audience to communicate with one another and take part in the content creation (Khan,2010).

Social media is fast becoming a new type of media for online social interaction. It is also a new communication medium platform which encourages individuals to become co-producers, co-creators and co-developers. In other words, social media allows people to shift flexibly between the role of audience and author. The term “Social Media” started with Rohit Bhargava of Ogilvy Public Relations in 2006. It is a collective term for online interactive “technologies and practices that people use to share opinions, insights, experiences, and perspectives” (Wikipedia, 2010). Currently, the social media platforms are combinations of online Web-based collaborative tools which allow individuals and organizations to instantly collaborate, to share information and to discuss ideas. As well, thwy allows people to form a highly accessible online collaborative community. In 2010, Kaplan and Haenlein defined six different social media types in their Business Horizons article called Users of the world, unite! The challenges and opportunities of Social Media and Social Netwroks is one of them.

In 1954, the term “Social Network” was first coined by J. A. Barnes in the book Human Relations – Class and Committees in a Norwegian Island Parish. According to Wikipedia (2010), a social networks is a social structure made up of individuals (or organizations) called “nodes,” which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. In other words, they allow people to build their online personal profile and connect with their friends to form their own social network. As well, they help to share content with others and to allow people to communicate more interactively. The typical examples of social networks are Facebook and MySpace (see Figure 1.0).

Social Networks

Figure 1.0 – Examples of Social Networks

Today, more and more companies are using social netowrks to communicate with their employees, consumers and business partners. Companies like Coca-Cola, Southwest Airlines, Pepsi, Intel, Dell and Ford are changing their corporate culture to support Social Media. For example, Intel is using Twitter to connect with their consumers – Michael Brito (a former social media manager at Intel) on Vimeo. This week i am going to look  into an organization that uses social networks. One of the best examples for an organization is Nike.

Nike Logo

Figure 2.0 – Nike

Nike (see Figure 2.0) is an American company and was founded as Ble Ribbon Sports in January 1964 by Bill Bowerman and Philip Knight. With more than 30,000 Nike employees across six continents in the world, Nike is the world’s leading sportswear and equipment supplier (Nike, 2010). Nike is using social networks to reach out to consumers and young audiences, as well as, to allow them to share their own sports story with others. In July 2006, Nike and Apple partnered up together to launch a new innovative Nike+iPod product, Nike Plus (see Video 1.0). It is also known as Nike + iPod which is a technology providing motivation to runners in 180 countries around the world (Nike, 2010). It also allows them to track their personal workout data, upload their running/walking information and connects ruuners around the world at a website, Nike+ (see Figure 3.0) where it’s aggregated with all the other data uploaded by all the other runners and walkers (Hames, 2008). Most importantly, Nike+ website is a virtual gathering place for the runners. They have collectively logged 459 million kilomiles. In other words, Nike creates an online community with social network applications (Nike Plus | Facebook, Nike Plus | Twitter) for the consumers to communicate, so they can be engaged and can be part of a community whether it is a digital community or virtual community or even if it is a physical community.

Nike Plus Statistics

  • Nike has more than 2 million Nike+ community members.
  • Nike+ community members have logged more than 459 million kilomiles. (September, 2010)
  • Since launch in July 2006 over 900,000 challenges (908,935 and counting) have been created, more than 1.7 million goals (1,732,653 and counting) have been created, and more than 140,000 training programs (141,819 and counting) have been launched on www.nikeplus.com (Nikebiz, 2010).

A video clip explains “what Nike+ is”

Video 1.0 – Nike+ Motivation

Figure 3.0 – Nike+ website

Benefits of Social Networking Site (Social Network)

Nike is one of the major organizations that truly enhance their bottom line through social networking (MarketingHackz.com, 2009). There are some key benefits for Nike to launch a strong corporate social networking site.

  • User Focus – Make it useful, fun, and informative for your customers and potential customers.  People do not want to participate in networks that simply advertise new products or offer specials.
  • Niche Building – Having a social network is nice, but creating one that is THE place to go for participants passionate in a particular niche is extremely important when it comes to making a network stand out.
  • Product Tie-Ins – In the end, a social network should make a splash on the bottom line.  People have shown that they are willing to spend money on a product if the benefits work both ways: the product must enhance the use of the network and the network must enhance the use of the product.
  • Event Tie-Ins – The Internet is loaded with ways to learn about and register for events.  By using the social network to improve the efficiency and communication of events, especially ones that are locally focused but involve multiple venues, the overall value of the network will be enhanced.
  • Set Community Goals – Nike+ is getting close to logging 100 Million Miles amongst their users.

From MarketingHackz.com.

In conclusion, Nike has successfully launched Nike+product with social networks. Nike+ uses digital technology (embedded a chip in a shoe) to enhance consumers performance and make sure that there is both a community angle of it and all the social attraction (MarketingHackz.com, 2009). More companies will use social networks like Facebook and Twitter as tools to provide ways for the organization to build brand loyalty, gather information and even create competitive advantages.


Nike+ Shows Why Corporate Social Networking Is Important. 2009. MarketingHackz.com.

 Nike Partners with Seminal Hip Hop Group De La Soul to Release ARE YOU IN?: Nike+ Original Run Available Exclusively at the Nike iTunes Store Beginning April 28th. 2010. 2010. NikeBiz.

Social Media. 2010. Wikipedia.

Social Network. 2010. Wikipedia.

Kaplan, Andreas M. and Haenlein Michael. 2010. Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, Vol. 53, Issue 1, p. 59-68.

N. Khan. 2010. Internet Marketing.

Nike. 2010

Business and Corporate Wiki

There is rapid development of technology, use of social media tools and content-sharing sites. Today, more and more organizations are now starting to use wikis as a knowledge sharing tool or as a content management tool. In other words, Wikis are becoming one of the most  popular social media tools for organizational communication.

The term “Wiki” is a Hawaiian word for “quick” or “fast”. On the World Wide Web it is used both to mean a web site or collection of web pages that are communally written, and the underlying technology that facilitates the web site’s creation (Andersen, 2005). In other words, Wiki is an open and collaborative platform for information creation and knowledge sharing. The term was coined by Ward Cunningham in 1995, the Amercian computer programmer and software developer of the new website technology WikiWikiWeb. A wiki is the classic Enterprise 2.0 technology for a core of strongly tied knowledge workers who are collaborating on a deliverable (McAfee, 2007). Wikis have been used to create group spaces, to generate documents, to build user-generated content-based community, to share contents, to communicate to the public, to debate their contents and structure with simple user friendly interface.

A video clip explains “what wiki is”

Figure 1.0 – What wiki is

Types of Wikis

Below is a list of three major different types of Wikis which have been used in different context and purposes.

  • Personal Wikis/Desktop Wiki –  It is primarily for personal use. It allows people to store their information (eg. notes, to-do lists, projects, links) and to organize information on their desktops and mobile devices. TiddlyWiki is a powerful personal wiki platform which can be used as personal database for notes and other information.
  • Team Wiki/Multi-Users Wiki –  It is for a group of people users. It allows people in the same team or work group to store and archive structured information and share ideas, so everyone in the team can read and contribute. This type of wiki has been used for many varied purposes, including project management, knowledge management, technology support and communities of practice.
  • Corporate Wiki/Enterprise Wiki/Organizational Wiki – It is a wiki used in a corporate (or organisational) context, especially to enhance internal knowledge sharing (Wikipedia, 2010). It is an amazing place for the organization to store both internal and external information with easy access. It is also a collaboration place for employees to participate and to share ideas with others.

Features of Wikis

  • Collaboration – Everyone is requesting and receiving information. Everyone can be both a Content Producer(Creator) and a Content Consumer.
  • Communication – They are more oriented to many-to-many forms of communication about shared content (like resources and information) and have instant communication over the Internet.
  • Information – Keep people informed on lastest information.
  • Productivity and Efficiency – To increase employees’ productivity by providing right tools.
  • Low Cost – cost less to implement wiki than centralized Internat.

Wiki Services/Softwares

  • MediaWiki It is an Open Source (free) web-based software wiki package written in PHP, originally for use on Wikipedia, as well as other Wikis.
  • WikidPad It is a free personal (single-user) Python-based wiki-like note editor which can be installed on a portable (like USB) drive.
  • TWiki It is an Open Source Perl-based structured wiki application.

Case Study of Sony Ericsson

There are many technology organizations already using wikis as part of their developer networks, such as Intel, Motorola, IBM, Sun, Oracel and SAP. Other companies like Red Ant and Pixar use wikis as their collaboration tool for clients to communicate and manage project.

The Sony Ericsson Developer World

Figure 2.0 – Sony Ericsson’s wiki community

In 2006, Sony Ericsson decided to launch a new wiki community to support the Sony Ericsson mobile developers. In the Sony Ericsson developer world Wiki, people can easily get information on how the latest technologies (Jave ME, Symbian/UIQ3, Android) are used in any Sony Ericsson mobile phone and aslo they can share ideas and information with others. As well, they can find tools and support to develop great mobile applications and content.

Benefits of Using Wiki for Sony Ericsson

Sony Ericsson integrates the wiki as one of  the imporatant mobile application developement tools in its organization IT collaboration architecture to help and support its mobile communication users.

  • can access up-to-date content information.
  • can provide efficiency tools to its users to develop applications.
  • can provide collaborative knowledge across people and platforms.
  • can provide RSS Feeds to individual topic and pages.
  • can encourage people to leave comments and discuss article topics.
  • can save resources – view the newest phone user guide without  printing them.


E. Andersen. 2005. Using Wikis in a Corporate Context.

Enterprise Wiki. 2010. Wikipedia.

Legal Risks of Social Media in Organization

Technology is in a state of constant change. The world of communication has changed, with the rise of social media which changed the way individuals and companies communicate. In 2010, social media has spread further in the workplace, taking collaboration to a new level. The term “Social Media” was first coined in 2007 by Danah M. Boyd and Nicole B. Ellison‘s paper, Social Network Sites: Definition, History, and Scholarship, published in December 2006. Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (UGC) (Kaplan and Haenlein, 2010, p.61). In other words, social media is the media of online communication and interaction and content is generated and exchanged by online users.

A video clip explains “what social media is”

Characteristics of Social Media

Social media is a new way of connecting and interacting with people in various media forms, including videos, images and texts. It allows everyone to be a content co-producer and to publish or access information anywhere around the world. There are five main characteristics of Social Media.

Characteristics of Social Media

  1. Participation – to encourage contributions and feedback on the online platforms such as social networks, wikis and blogs.
  2. Openness – to provide free services and encourage people to provide comments and share information.
  3. Conversation – an interactive communication or a two-way conversation.
  4. Community – to allow people to form communities to share their common interests.
  5. Connectedness –  to use hypertext links to connect resources and people together.

Types of Social Media

In 2010, Kaplan and Haenlein defined six different social media types in their Business Horizons article called Users of the world, unite! The challenges and opportunities of Social Media.

Social Media

  1. Collaborative Projects – to allow people to be the content co-producer, to add content or edit the information. The best collaborative project is Wikipedia
  2. Blogs – to able people to leave comments and share information through blogging services like WordPress, Blogger and TypePad.
  3. Microblogs – to allow people to send and receive short instant messages (less than 140 characters) via mobile phones. Twitter is one of examples that is using micro-blogging as a service platform. 
  4. Content Communities – to share particular kinds of content. The most popular content communities are Flickr (images/photos), del.icio.us (bookmarked links) and YouTube (videos).
  5. Social Networks – to allow people to build their online personal profile and connect with their friends to form their own social network. As well, to share content with others and to allow them to communicate more interactively. The typical examples of social networks are Facebook and MySpace.
  6. Virtual Game Worlds – are virtual game communities and accessible on the Internet. They are enable their users to interact with one another through avatars. The best-known Virtual Game Worlds is Second Life (SL).

Internet Usage Statistics

The Internet has become the fastest growing medium in the world. According to website, Internet World Stats, there is an increase of 444.8% of Internet users worldwide over the last ten years. In 2000, there were only 361 Million (360,985,492 to be exact) Internet users worldwide, but the latest figure shows that the Internet users are just reaching under 2 Billion (1,966,514,816 to be exact on June 31, 2010).

Social Media Statistics

In 2010, social media is the number one activity on the Web and also is becoming a major platform for online interactive communication. There are some facts and figures on the most popular social media websites.

  • Wikipedia – over 16 million articles and over 3.3 million in English (Wikipedia, 2010).
  • Blogs – more than 110 million blogs being tracked by Technorati, a specialist blog search engine, up from 63 million at the beginning of the year (Mayfield, 2008).
  • Twitter – 75 million Twitters users (Mark Evans, 2010).
  • YouTube – 100 Million visitors per month and 5 Billion video streams every month (Clean Cut Media, 2009).
  • Facebook – over 500 million active users and 50% of its active users log on to Facebook in any given day. As well, each user spends over 700 billion minutes per month on Facebook (Facebook, 2010).

Social Media Risks in Organization

According to the research, nearly 50% of end-users ignore company policy on social media access and 27 % said they knowingly alter settings on their corporate devices to access restricted applications (Visage Mobile, 2010). That means, a company internal system is not secure and any private company information can be easily published by workers (staff) through many third-party applications (such as Facebook and Twitter) by a wall post or a status update.

There is a list of various legal risks of social media for companies.

  • Loss of confidential information
  • Trademark infringement and loss of brand reputation (reputation risk)
  • Copyright infringement
  • Discrimination
  • Misleading and deceptive conduct
  • Passing off
  • Organisational reputation risk
  • Breach of continuous disclosure obligations for public companies
  • Defamation
  • Privacy
  • Vicarious liability
  • Negligent misstatement
  • Occupation and industry specific risks as they are embodied in organisational specific legislation and practice.

For more information on Social Media Law go to the Rostron Carlyle’s website.

How to avoid Social Legal Risks in Organization

Today, there are a lot of companies which have decided to adopte the concept of Enterprise 2.0 and incorporate social media technologies and techniques in their business. However, there are some social legal concerns that should be considered more carefully. A Social Media Policy (SMP) should also be considered. Each company should develop its own SMP. Currently, more than 80% of companies have implemented social media to provide better interactive, collaborative communication for their customers, employees and business partners in America. But only 33% of large companies (like IBM and Intel) have a SMP.

In conclusion, individuals and companies all need to understand any social legal risks within the social media, especially in relation to personal information.


Kaplan, Andreas M. and Haenlein Michael. 2010. Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, Vol. 53, Issue 1, p. 59-68.

Visage Mobile. 2010. Mobility Management News and Blogs. Learn what we’re thinking about mobility management and where we think it’s going.

Wikipedia. 2010. Wikipedia.

J. Moriber. 2010. Social Media: Risk or Reward?.

Statistics Facebook. 2010. Facebook.

A. Mayfield. 2010. 75M Twitter Users But Growth Slowing.

Clean Cut Media. 2009. Youtube Statistics – The Ultimate Time Suck.

Enterprise 2.0 and Web 2.0 technologies

What is Enterprise 2.0? How are organizations using Enterprise 2.0 principles in a significant way? Why organizations are using Web 2.0 technologies to improve collaboration across the enterprise. 

Enterprise 2.0 Definition

The term “Enterprise 2.0” is the next generation of enterprise content management (ECM) to knowledge workers using network software within an organization or business. It was credited with was being coined by Harvard Business School Associate Professor Andrew McAfee in the spring 2006 issue of the Sloan Management Review (SMR) article – Enterprise 2.0: The Dawn of Emergent Collaboration. In his blog, “The Business Impact of IT” (2006), McAfee defines Enterprise 2.o as the use of emergent social software platforms within companies, or between companies and their partners or customers. In other words, Enterprise 2.0 uses Web 2.0 technologies in the organization to create a competitive business advantage. It builds the network to help to connect like-minded people together, including employees, business partners/suppliers and customers. As well, it helps to share the internal and external information easily.

This interview video clip shows how Andrew McAfee identifies “What is Web 2.0/Enterprise 2.0?” and explains the keys principles of Enterprise 2.0.

Enterprise 2.0 Characterics “SLATES”

In 2006, Andrew McAfee introduced his “SLATES” mnemonic to indicate the six key components of Enterprise 2.0 technologies. As well, this acronym “SLATES” forms the basic framework of Enterprise 2.0.

  • Search – search technologies
  • Links – to link information together for easy access such as hyper linking and Mashup technologies
  • Authorship – to able everyone to contribute such as Wiki and blogs
  • Tags – to categorize content such as social bookmaking
  • Extensions – to allow users to extend their applications and to make intelligent system recommendations.
  • Signals – to inform or alert users of the updates via feeds technologies or email alerts.

According to Dion Hinchcliffe’s article “Web 2.0 definition updated and Enterprise 2.0 emerges” (2006), SLATES describes the combined use of effective enterprise search and discovery, using links to connect information together into a meaningful information ecosystem using the model of the Web, providing low-barrier social tools for public authorship of enterprise content, tags to let users create emergent organizational structure, extensions to spontaneously provide intelligent content suggestions similar to Amazon’s recommendation system, and signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes (ZDNET, 2010).

Enterprise 2.0 Technologies

There are some common Web 2.0 tools and technologies that always relate to Enterprise 2.0 in business. On the Internet are wikis (examples QEDWiki or MediaWiki), blogs (examples, Blogger or WordPress), social networking (facebook or LinkedIn),  micro-blogging platforms (examples, Twitter or Yammer), social bookmarking sites (examples, Delicious or Scuttle), mash-ups and gadgets.

Enterprise 2.0 Study Case

This week i am going to look  into a company that has incorporated Enterprise 2.0 into its organization. One of the best examples for a company like this is Oracle Corporation (see Figure 1.0).

Figure 1.0 – Oracle Corporate

The Oracle Corporation is the world’s second largest independent software company that specializes in developing and marketing enterprise software products – particularly database management systems (DBMs). According to Thomas Kurian, Oracle’s senior vice president (VP) of server technologies development, “The company believes Enterprise 2.0 technologies can transform the way companies share information and work together. (InformationWeek, 2007)” In other words, Oracle uses Enterprise 2.0’s principles such as “SLATES” to help its organization to create an interactive and collaborative business environment, products and services. 

Oracle combines the use of tools for search information more efficiently (see Figure 2.0), uses links to connect all information together to create a useful information ecosystem of content (see Figure 2.0); allows for the content information authoring and content categorization by tagging (see Figure 2.0). As well, it allows users to know when the content is updated via Feeds like RSS and alerts (see Figure 3.0).

 Figure 2.0 – Oracle Blog Home using Enterprise 2.0 Characterics “SLATES”


Figure 3.0 – Oracle Blog Home using Enterprise 2.0 Characterics “SLATES”

Enterprise 2.0 Business Model

Today, Enterprise 2.0 technology is challenging traditional business designs and changing the existing old economic business models with new Web and the rise of mass collaboration. Wikinomics is one of new economic models of the twenty-first-century digital economy. It is a rephrasing of Coase’s Law which was attributed to Ronald Coase in 1937. The term “Wikinomics” is popularized by Don Tapscott and Anthony D. Williams‘s book, Wikinomics: How Mass Collaboration Changes Everything, published in December 2006. It describes the effects of extensive collaboration and user-participation in the marketplace and the corporate world (Whatis.com, 2008). In other words, it is a new way bring people together on the Internet and leverages the power of collaboration.

Authors Tapscott and Williams claim the following four key drivers are the central concepts of wikinomics in the enterprise.

  • Openness – to create a collaborative environment, to share information with others and to maximize the transfer of ideas.
  • Peering – to encourage everyone to be the co-producer to contribute.
  • Sharing – to share any innovation and improvement, as well as, the development of ideas, creations and strategies.
  • Acting Globally – to actively interact with community and attract people all over the world.

This interview video clip shows how Don Tapscott how Wikinomics impact on business and startup opportunities.

Enterprise 2.0 Business Model Case Study

This week i am going to look  into one of the best examples of Wikinomics in Motley Fool (see Figure 4.0).

Figure 4.0 – Motley Fool

Motley Fool is an American private popular financial portal company which is dedicated to building the world’s greatest investment community. The company was founded in September 1995 by David Gardner, Tom Gardner and Erik Rydholm. It provides multimedia financial services, including financial solutions for investors through various stock, investing and personal finance products (Wikipedia, 2010). Motley Fool launched its website to help people to make better investment and financial decisions and to offer articles on stocks and investing. It uses its website as a communication platform to form an interactive and collaborative environment with the Enterprise 2.0 business model and the principles of wikinomics. In the spring of 2006, the Motley Fool launched its online community called – CAPS. This community (see Figure 5.0) allows everyone to become the co-producers of the community and to share their free knowledge and information with others. Sharing is the key to the community and it also enhances their core value proposition.

 Figure 5.0 – Motley Fool CAPS Community

In conclusion, technology and the Internet are making the world a smaller and more connected place (Terry Semel, 2009). However, technology is also changing the way people interact with others by social media and how companies incorporate Enterprise 2.0 technology into organizational structure to help create a competitive advantage. People are content co-producers in the community and more proactively participants in community activities. Information can be shared with like-minded people.


Wikinomics. 2010. Whatis.com.

Motley Fool. 2010. Wikipedia.

Enterprise Web 2.0. D. Hinchcliffe (2006) ZDNet.com.

A. McAfee (2006) The Business Impact of IT.

Orace Pushes Enterprise 2.0. J. Hoover. (2007) InformationWeek.

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